Richest Counties in Nevada (2024)

by Kristen Carney Kristen Carney

Updated: June 20, 2024

Richest County in Nevada

The richest county in Nevada is Douglas County with an average household income of $114,346 as of 2022 and 49,545 people as of 2023 according to the most current Census data available (citation).

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17 Richest Counties in Nevada

Rank County Population Average Income Median Income
1 Douglas County 49,545 $114,346 $84,262
2 Washoe County 498,022 $111,026 $81,531
3 Storey County 4,177 $103,654 $86,932
4 Elko County 54,293 $103,071 $87,755
5 Lander County 5,769 $102,279 $92,388
6 Clark County 2,336,573 $95,925 $69,911
7 Humboldt County 17,136 $92,454 $75,574
8 Carson City/county 58,036 $91,960 $67,465
9 Eureka County 1,917 $88,816 $73,929
10 Churchill County 25,803 $88,441 $69,922
11 Lyon County 62,583 $88,275 $70,026
12 White Pine County 8,522 $81,630 $71,297
13 Lincoln County 4,452 $81,163 $67,412
14 Pershing County 6,364 $77,979 $66,304
15 Nye County 55,720 $71,428 $53,602
16 Esmeralda County 736 $61,434 $40,694
17 Mineral County 4,528 $61,148 $46,625

Median Income versus Average Income: Which Should You Use?

We usually suggest using median income data – either instead of or in addition to – average income data as a true indicator of wealth. If you haven’t thought about median versus average since your last standardized test, you aren’t alone. Here’s what they are:

  • average is the sum of a set of numbers divided by the count of numbers in the set
  • median is the middle number in the set of numbers
illustation of median vs average

Now let’s say you had the following simplified set of income data.

Household 1: $30,000
Household 2: $50,000
Household 3: $1,000,000

The average income for this set is $360,000. The outlier data point ($1,000,000) skews the average WAY up. Conversely, the average income would be skewed WAY down if someone had an income of $500. The median income for the same data set is $50,000. Outlier data doesn’t skew the median.

Most Business Owners Should Use Median Income

So most business owners should use the median income as a true indicator of wealth, because it provides a more accurate representation of a typical income, especially in areas with significant income disparity.

When Should You Use Average Income

If your target market is high-income households, the average income may be more relevant. This is because the average income can highlight the presence of a higher concentration of wealthy individuals, which is beneficial for luxury goods and services marketing. We’re using average income on this page because using the Census’s highest reported median value of $250,001 could result in multiple ties for the richest geography.

Why do so many cities have a median value of $250,001?

The Census' American Community Survey uses $250,000+ as a jam value for median income estimates to protect privacy, ensure data consistency, and simplify reporting. A "jam value" in survey data refers to a placeholder or default value used when actual data points are unavailable, incomplete, or exceed certain thresholds. We represent this jam value as $250,001 to make it easy for you to sort.

SOURCES

United States Census Bureau. Annual Estimates of the Resident Population: April 1, 2020 to July 1, 2023. U.S. Census Bureau, Population Division. Web. May 2024. http://www.census.gov/.

United States Census Bureau. B01001 SEX BY AGE, 2022 American Community Survey 5-Year Estimates. U.S. Census Bureau, American Community Survey Office. Web. 7 December 2023. http://www.census.gov/.

United States Census Bureau. B19013 Median Household Income, 2022 American Community Survey 5-Year Estimates. U.S. Census Bureau, American Community Survey Office. Web. 7 December 2023. http://www.census.gov/.

United States Census Bureau. “DP03 SELECTED ECONOMIC CHARACTERISTICS.” 2022 American Community Survey 5-Year Estimates. U.S. Census Bureau, American Community Survey Office. Web. 07 December 2023. http://www.census.gov/.

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